Steeven Leblanc has spent nearly two decades shaping the future of independent music. As Director of Business Development at Create Music Group, he leads initiatives in joint ventures, catalog acquisitions, distribution, and publishing, helping expand the company’s global reach and creative impact. From structuring partnerships with Ty Dolla $ign’s EZMNY Records to signing Canadian rock powerhouse grandson, Steeven’s career bridges artistry and business, guiding projects that elevate both creative and commercial success.
Before joining Create, Steeven built his reputation across label management, distribution, and publishing, developing emerging artists and building pathways for independent talent to reach global audiences. His work with Lucky Rose, RIZ, Dax, and Fridayy has earned multiple gold and platinum records worldwide, while his management of platinum-selling producers has led to collaborations with Trippie Redd, Teyana Taylor, and Summer Walker. Based in Montreal, Steeven continues to push Canada’s music scene forward, connecting creators, producers, and songwriters with the infrastructure they need to thrive globally.
At Create Music Group, Steeven’s work connects creativity and efficiency, helping artists, producers, and songwriters get their music heard faster. But as the volume of submissions grew, so did the complexity of managing them. Between Dropbox links, text threads, and scattered emails, even the most promising songs risked getting lost in the shuffle.
🚀 The Challenge: Too Many Submissions, Not Enough Time
For A&Rs like Steeven Leblanc, managing hundreds of demo submissions each week is a constant balancing act, from keeping track of promising new ideas to following up with songwriters and producers.
“I was spending hours each week just organizing links from email, text, and Dropbox,” Steeven explains. “Even when I liked something, I’d lose track of where it came from or who sent it.”
Create Music Group, known for working with some of today’s top emerging artists, needed a way to streamline how their A&R team reviews and organizes music submissions, without the chaos of shared folders and endless email threads.
💡 The Solution: One Platform for Submissions and Collaboration
That’s where Postal came in.
Using Track Requests, Steeven and the Create team now collect submissions from writers and producers in one centralized place. Each submission is auto-tagged with tempo, key, and metadata, so A&Rs can quickly search and filter songs that match what they’re looking for.
“Now when I’m looking for something specific — say an uptempo pop idea in the key of G — I can find it instantly,” Steeven says. “It’s like having a smart A&R assistant built into my inbox.”
Beyond discovery, Postal helps A&Rs stay connected with their teams by using shared playlists to review new material internally before pitching to artists or management.
🔒 Organized, Secure, and Built for Collaboration
Postal isn’t just about collecting music, it’s about creating a secure workflow for the modern industry.
With password-protected links, version history, and comment threads, A&Rs can review demos safely and keep all feedback in one place.
“Security is a big deal for us,” Steeven notes. “We can share music confidently with our team and collaborators knowing everything’s protected.”
📊 Results: Faster Feedback, Smarter Discovery
Since using Postal, the Create Music Group team has cut their review time nearly in half and centralized their demo pipeline into a single organized hub.
“We’re spending less time searching and more time discovering,” Steeven adds. “It’s helped us move from inbox overload to an actual A&R workflow.”
🎙️ About Create Music Group
Create Music Group is a leading music and rights management company based in Los Angeles, known for its work with independent artists, producers, and songwriters across genres. The team focuses on empowering creators through technology and data-driven insights, making Postal a natural fit for their creative process.
✨ About Postal
Postal is a modern music collaboration and file management platform built for songwriters, producers, labels, publishers, and A&Rs. From metadata tagging to AI-powered search and secure sharing, Postal streamlines how the music industry organizes, discovers, and collaborates.
👉 Try Postal today → https://postal.music